Davines Headquarters - Alessandro Villa architect

Interior

Davines Headquarters

Invited competition, Parma
Concorso a inviti, Parma


Canons of beauty are evolving towards new paradigms that exceed the traditional dichotomy between aesthetic beauty and the ethical dimension of inner beauty. Today, these are both part of a concept that embraces the sensory realm and a more complete sense of wellness. In this perspective we developed the interior design for the new headquarters of hair care company Davines and Comfort Zone, a professional spa brand.

I canoni della bellezza si sono evoluti verso nuovi scenari che superano la tradizionale dicotomia tra bellezza estetica e la dimensione etica di bellezza interiore. Queste sono oggi parte indissolubile di un concetto che si apre ad una dimensione sensoriale e di salute sempre più completa. In questa prospettiva si è sviluppato il progetto per gli interni dei nuovi uffici della sede principale di Davines, azienda cosmetica dei capelli, e di Comfort Zone, brand dedicato ai prodotti per le spa. 

client: Davines
location: Parma
year: 2013
project by: Alessandro Villa
project assistant: Lidiia Boichenko

Davines Headquarters, Alessandro Villa Studio, architetto - Alessandro Villa architect
Davines Headquarters, Alessandro Villa Studio, architetto - Alessandro Villa architect
Davines Headquarters, Alessandro Villa Studio, architetto - Alessandro Villa architect
Davines Headquarters, Alessandro Villa Studio, architetto - Alessandro Villa architect
Davines, Angelo Seminara, hairstyle architect - Alessandro Villa architect
Davines, Angelo Seminara, hairstyle architect - Alessandro Villa architect
Davines, Angelo Seminara, hairstyle architect - Alessandro Villa architect
Davines, Angelo Seminara, hairstyle architect - Alessandro Villa architect
Davines, Angelo Seminara, hairstyle architect - Alessandro Villa architect
Davines, Angelo Seminara, hairstyle architect - Alessandro Villa architect
Davines, Angelo Seminara, hairstyle architect - Alessandro Villa architect
Davines, Angelo Seminara, hairstyle architect - Alessandro Villa architect
Davines, Angelo Seminara, hairstyle architect - Alessandro Villa architect
Davines, Angelo Seminara, hairstyle architect - Alessandro Villa architect
Davines, Angelo Seminara, hairstyle architect - Alessandro Villa architect