Parley, sustainability in retail

Adidas/Politecnico di Milano

Project brief

The course/workshop deals with the theme of sustainability in the retail spaces of Adidas sport brand. Students are asked to design a temporary display for the products of the Parley Collection, a clothing line that uses plastic recovered and recycled from the Oceans as a raw material.
The students were given a space the approximate size of a container, hypothetically to be placed in all the main Adidas flagship stores in the world. In addition, suitable solutions were encouraged for the placement of the display outdoor on the occasion of significant sporting events. The workshop took place in the form of ideas competition and ended with the presentation of the students works to the Adidas retail managers who selected and awarded the best projects.

Immerse in future (winner project) Michele Corna, Veronika Merlin, Baoshan Xue