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  • Lorenzo Riva showroom - Alessandro Villa architect

    Lorenzo Riva showroom

    Design concept for interactive fashion showroom, Monza


    The showroom is conceived as a dissolving space that doesn’t interfere with the colored universe of clothes and fabrics. Surfaces suggest a delicate touch. Privacy from street windows is managed by an opacity control system (LCD) that follows the movements of customers inside the showroom. A virtual shadow produces ever changing effects and doesn’t hide the view of products.

    client: Lorenzo Riva
    year: 2004
    location: Monza
    project by: Alessandro Villa
    project consultant: Matteo Tanzi

     - Alessandro Villa architect


     - Alessandro Villa architect


     - Alessandro Villa architect