Invited competition, Parma
Canons of beauty are evolving towards new paradigms that exceed the traditional dichotomy between aesthetic beauty and the ethical dimension of inner beauty. Today, these are both part of a concept that embraces the sensory realm and a more complete sense of wellness. In this perspective we developed the interior design for the new headquarters of hair care company Davines and Comfort Zone, a professional spa brand.
client: Davines
location: Parma
year: 2013
project by: Alessandro Villa
project assistant: Lidiia Boichenko