Design concept for interactive fashion showroom, Monza
The showroom is conceived as a dissolving space that doesn’t interfere with the colored universe of clothes and fabrics. Surfaces suggest a delicate touch. Privacy from street windows is managed by an opacity control system (LCD) that follows the movements of customers inside the showroom. A virtual shadow produces ever changing effects and doesn’t hide the view of products.
client: Lorenzo Riva
project by: Alessandro Villa
project consultant: Matteo Tanzi