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    DESIGN THINKING

    Alessandro Villa design work is flanked by research, also supported by a long term collaboration with university. Teaching is an occasion to think, to organize ideas, to develop culture and to transmit it, as well as journalism offers the occasion to investigate a wider scenario.

    NATURAL/ARTIFICIAL

    Research activities are mainly focused on the use of materials in interiors and architectural design according to aesthetic, technological and intellectual issues. 
    The analysis of materials is led by the effort to catch the design meaning, to understand the expressive power revealed by matter. 
    Natural/artificial is a series of lectures focused on the delicate transition which exists between an idea and the execution of such an idea in terms of materials, surfaces and technologies used. 
    Textures, colors and patterns are observed according to the perceptual stimulation that they exert upon the observer. 
    Each lecture identifies a main-stream “sensitivity”, a way of reading the continuous evolution of materials through their exemplary application in a wide collection of projects that embraces all the arts, from graphic design to cinema, from literature to contemporary art.


    Lectures content: 

    _ Nature of materials 
    _ Shell and skin 
    _ Image and material 
    _ Vibrant colors 
    _ Immaterial reflections 
    _ Haptic surfaces 
    _ Hatched textures 
    _ Time perception 
    _ Living matter 
    _ Soft vs hard



     - Alessandro Villa architect

    Lecturer at “From China to Italy”, course organized by Poli.design Milan, Huangzhou, 2018.


     - Alessandro Villa architect

    Lecturer at “From China to Italy”, course organized by Poli.design Milan, Huangzhou, 2018.


     - Alessandro Villa architect

    Speech at the convention “Healthy Living”, at Living Forum, DOX, Prague, 2017.


     - Alessandro Villa architect

    Lecturer at “Soft Decoration in Interior Design”, course organized by Poli.design Milan and Design Promotion Center, Shanghai, 2017.


     - Alessandro Villa architect

    Talk at the congress “Smart working experience”, at Forum del Design, Talent Garden, Milan, 2016.