alessandro villa

architectural and design studio

Independent practice that works with spaces and artifacts, ideas and significance.
Our activity covers interiors, architecture, research and design consulting.

Arches and archetypes - Alessandro Villa architect

Arches and archetypes

The project defines the spatial and distinctive features of Camomilla flagship stores with particular attention for the franchise formula and with the possibility to customize the project in relation to specific spatial contexts, dimensional and functional.

Showrooms welcome clients in a wraparound and airy space, easy to recognize for the arc section of furnishings that create a geometrical landscape by arches outlines. Functional and poetic, modular exhibitors create emotional trails in every kind of commercial space. Light graphic texture and neutral tones of ceramic floors are combined with fine grain of dark bronze furnishings metal structures.

client: Camomilla Italia
year: 2016
project by: Alessandro Villa
project assistant: Barbara Bertaglio

Fashion showroom camomilla competition - Alessandro Villa architect
Camomilla competition, store layout solutions - Alessandro Villa architect
Display system can organize different types of layout for open space or sequence of rooms.
Camomilla competition, retail display set - Alessandro Villa architect
Camomilla competition, display technical drawings - Alessandro Villa architect
The structure of furniture is made of metal profiles with a square section (25 x 25 mm) with dark bronze micaceous paint.
Fashion showroom camomilla competition - Alessandro Villa architect
Camomilla competition, freestanding display elements - Alessandro Villa architect
Colors, materials and finishes play on simple lines and graphic signs made by laser engraving technologies, applied on acrylic laminated panels.
Fashion showroom camomilla competition - Alessandro Villa architect